Did you see the new Tiger Woods ad released to coincide with the disgraced golfer’s return to the links at The Masters?A black and white photo of Woods—looking rather forlorn—is shown...an audio track of his late father providing the soundtrack:
"I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?"
I thought that it was a pretty powerful 30-second film. Every son wants to make his father happy. And when we don’t, we want to hear our dad be kind, empathetic, and instructive. Not angry. Not belittling or dismissive.
And yet...it’s an ad. Have Tiger and Nike no sense of propriety, context, humanity?
How dare they so blithely use the human need for redemption to...sell stuff?
It’s a really great film....one none of us had the right to see.
I agree entirely with the commentary. Have you seen this parody yet?
ReplyDeletehttp://backseatfan.com/index.php/2010/04/shawshank-redemption-tiger-woods-commercial/
Just wonderful.
I'd seen the parodies with the call-girl voice mail messages under the image. But this is MUCH better, far closer to the mark. Why in the world does a guy put himself out there so...brazenly exposed? I'm flashing back to the Mark Sanford confession last summer. While I don't doubt either man's sincerity, I question their sense of context. And scale. I realize that Woods has a financial stake in his public redemption. Still, there had to be a better way.
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